Beaulieu Health Home

Beaulieu Introduces Health Home To Consumers

Beaulieu Health Home

 Acton Vale, Québec (February 1, 2017) – Beaulieu is happy to announce today the launch of Healthy HomeTM. “We are a family-owned business that aims to always exceed our customers and partners’ expectations on quality, value and service. Healthy Home was created as a frame of reference to let them know why we do what we do,” says Sophie-Tania Lupien, Vice-President of Marketing at Beaulieu Canada. The company decided to put forward all the features, benefits and certifications of its products in a way that truly addresses what is important to consumers: the well-being of their families. 

The Healthy Home identity shows that there are attributes built into Beaulieu’s products that contribute to the performance homeowners want in their flooring. For example, Healthy Home carpet products will feature one or more benefits ranging from Beaulieu’s exclusive MagicFresh odor eliminator to Silver Release antimicrobials and a range of high performance fibers like Nyluxe nylon. 
 
“This positioning is a way to tell customers that we know what a privilege it is to be part of their homes and that we take this responsibility very seriously,” adds Ms. Lupien. This is why Beaulieu promises to constantly strive to be at the cutting edge of the industry's product certifications and to always lead the way towards wholesome and safe floor products.
 
Always Innovating
In the next few weeks, Beaulieu will be introducing a unique hardwood finish. Always bringing innovative, durable and purposeful flooring products on the market is Beaulieu’s way to help keep people’s houses healthy homes.
 
With all these exciting new projects, partners and consumers should definitely keep an eye out for Beaulieu’s initiatives in the months to come.
Wednesday, February 1, 2017