Beauti-Tone Brings Your Inner Designer Home

Beauti-Tone Brings Your Inner Designer Home

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The brand’s new Colour Comes Home colour and design system gives wings to customers’ creative vision
 
Burford, ON (March 25, 2014) –“Colour should be fun, invigorating, inviting and, most importantly, it should help create a home that is as beautiful and individual as the people who live it in,” says Bev Bell, Creative Director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited. 
 
Over two years in development, Beauti-Tone’s new Colour Comes Home colour-inspiration program, offered through Home Hardware Stores Limited, was developed to give both new painters and design-savvy consumers the right combination of tools to help them realize the look they want for their home. 
 
“With online resources like Pinterest and Houzz, today’s customers are inspired to create gorgeous spaces in their homes,” says Bell. “We wanted to offer an in-store experience that recognizes this growing fascination with DIY home décor, but also not turn our back on more traditional shoppers.” 
 
Colour Comes Home contains four key components:  a new full-spectrum Colour System, an Essential Whites collection; eight design-inspired whole home collections; and loads of DIY décor project ideas. 
 
Beauti-Tone’s 1,228 Haute Hues were hand-selected to reflect contemporary colour directions – providing nuanced choices of hues that Canadians love and that work with bedding, upholstery and other décor items we are pulling into our homes. Every seven-stripe card offers a trim and an accent colour suggestion to inspire customers and help them effortlessly create a designer look in a room. 
 
A curated Essential Whites collection provides designers with the whites they crave, and enthusiasts with a collection of options for this timeless staple. 
 
Interior design professionals advise that colour should flow seamlessly from one room to the next, but picking a palette that works from so many choices is not always easy for homeowners. Beauti-Tone comes to the rescue with eight new of-the-moment collections: Comfort Zone; Fresh Outlook; Urban Perspective; Vintage Finds; It’s Just Natural; Refined Instincts; Simply Stated; and Lush Life. 
 
Each has 16 colours that can be mixed and matched to create a fresh, upscale look that is affordable, doable and desirable. Complete with a tool that helps the customer isolate colour combinations, these cards are impossible to put down. Want to collect and save colour chips for future projects? Every colour in the Colour Comes Home collections is also featured in a 2 7/8-inch x 4 1/4-inch swatch that in hole-punched so customers can make their small fandecks that they can keep. 

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Finally, Beauti-Tone embraces our fascination with making our flea market finds fabulous and other DIY home décor. Every Colour Comes Home collection showcases “How to Get the Look” décor projects that are innovative and fun and that provide the designer panache associated with much higher-cost accessories. 
 
Colour Comes Home is being introduced right now in Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. For more information on Colour Comes Home, including instructions for creating these unique globes at right, visit here.
 
Manufactured in Canada by Home Hardware, Beauti-Tone is the top Canadian-owned and Canadian-made retail paint brand and is available exclusively at Canada’s own Home Hardware, Home Building Centre and Home Hardware Building Centre stores. “The rest of the world knows how unique and special Canadians are, so in designing this colour system, we honoured this uniqueness by focusing on colours and colour palettes that allow us each to draw from our own personal style,” says Bell. 
 
Home Hardware Dealers are Canada’s Paint Experts and provide expert service and design advice to help Canadians with their painting projects. Beauti-Tone has earned a reputation for exceptional colours and top quality, delivering great value to Canadians for more than 30 years.