Innovative Varathane Products for Wood Care

Innovative Varathane Products for Wood Care

Innovative Varathane Products for Wood Care

Rust-Oleum’s iconic wood care brand’s new products will change the rules of wood finishing
 
Concord, Ontario – March 18, 2016 – For over 50 years, Varathane has been committed to educating and inspiring Canadians to try their hands at the traditional art of wood care by perfecting and innovating wood finishing.  Today’s homeowners and DIYers increasingly seek products that are easier to use, provide better results, are time efficient and, most importantly, on trend.  With these needs in mind, Varathane has developed a series of breakthrough products:
 
  • Varathane’s Ultimate Wood Stain, the first wood stain to achieve rich colour in just one coat, ready to be top coated in just one hour!
  • Varathane’s Triple Thick One Coat Clear Finish, the first top coat that only requires one coat instead of traditional three. Both Interior and Outdoor formulations are available. 
  • Varathane’s Poly-Effect Clear Finishes, the first top coat that provides protection with  metallic finish
  • Varathane’s New Matte Finish,  the on trend matte finish top coat that will inspire small and large DIY projects
“The fast pace of modern life transcends into all facets of life today, including home improvement, restoration and DIY,” said Lawrence Genga, Senior Director of Marketing and Research and Development at Rust-Oleum Consumer Brands Canada.  “With Varathane’s new Triple Thick One Coat Clear Finish and Ultimate Wood Stain, we wanted to enable beginner, novice and seasoned DIYers to tackle their wood finishing project three times faster and with better results.”
 
The DIY movement has grown tremendously in recent years as men and women are turning to the web for answers, ideas and inspiration.  Although often described as traditional and classic, wood care is no exception to the possibilities design trends can offer.  By providing original solutions such as the metallic and matte finishes, Varathane wants to encourage more Canadians, young and older, to re-discover wood care and its endless possibilities.
 
“Our customers are looking for ways to bring wood care to the twenty-first century and, while this begins with creative projects such as barn doors, reclaimed wood wine racks and personalized coasters, Varathane sought to offer more,” said Lawrence Genga.  “Already popular in fashion, home décor and makeup, metallic and matte finishes can now inspire Canadians to think outside the box when taking on their wood care projects.”
 
Friday, March 18, 2016