Touchscreen technology latest innovation in choosing paint colour - Canadian Woodworking Magazine

Touchscreen technology latest innovation in choosing paint colour

news_PPG Colour Work Station
PPG Industries (NYSE:PPG) today announced that the PPG PITTSBURGH PAINTS® brand has launched the PPG Colour Work Station, a first-of-its-kind interactive in-store paint palette display with an integrated 42-inch digital touchscreen. The work station is available at PPG Pittsburgh Paints dealers across Canada.
Picture walking into a paint store, choosing a paint chip on a large computer monitor and using your fingers to virtually paint colour onto walls in room settings of your choice. Or imagine choosing a colour from the display of paint chips on the store wall, scanning the chip into a computer and trying out the colour on-screen in different living spaces. Then envision the computer recommending different colour schemes based on your choices so you can create looks best-suited to your décor, and then – beginning later this fall – allowing you to send your top colour picks to your personal email address for later viewing or to friends and family for input.
“The new PPG Colour Work Station is designed to provide added ease and inspiration in the colour selection process,” said Dee Schlotter, North American colour marketing manager, PPG Architectural Coatings, explaining that feedback from PPG retailers nationally indicates choosing paint colour is the number-one challenge people face when painting. “We live in a high-tech world, so PPG retailers have turned to interactive technology that enables shoppers to play with paint colours in different digital environments and walk away feeling more confident about their colour decisions and armed with ideas on how to use and pair colours in projects.”
Another key feature of the PPG Colour Work Station is the wide range of colour tip videos accessible with a tap of the screen. “From finding colour inspiration to best uses of paint chips and everything in between, the one- to two-minute videos aim to arm consumers with the information needed to confidently make informed colour choices for their projects,” Schlotter said. 
As examples, she offered these tips on choosing colours for more challenging spaces, as featured in the touchscreen videos:
Small spaces: Make a small space appear bigger by using one unified colour throughout the room. Even trim can be de-emphasized by painting it the same colour as the rest of the space. This technique fades defining lines and makes the room feel more spacious, while bringing an element of warmth and coziness to the area.
Long hallways: If you have a long hallway, eliminate the tunnel effect by painting the two parallel walls different colours. To make the hall appear wider, select a light or mid-tone colour for one wall and then choose a second hue two spaces down on the same paint colour strip. To provide direction and add interest, paint the wall at the end of the hall a unique stand-out colour.
Cluttered areas: Colour can collect clutter or showcase your favourite collectibles. If you have bookcases in the family room or glass-faced cabinets in the kitchen, for example, consider painting the space behind the shelves a bold tone. Even if the shelves aren’t neat, colour can capture the eye and distract from the clutter. Similarly, if you have treasured items to showcase, colour will make them stand out and be noticed.
Ceilings: Contrary to common practice, ceilings don’t always have to be painted bright white. In fact, pure-white ceilings can be distracting if there’s no other white in the room. If your walls are soft beige, try creamy white for the ceiling. Or, to add drama to the room or highlight a great lighting fixture, consider using a matte chocolate brown or black paint overhead.
The integrated PPG Colour Work Station also includes enlarged paint chips and large, designer-sized take-home colour strips featuring more the 2,000 new and existing colours by the PPG Pittsburgh Paints brand. The display helps consumers easily identify coordinating colours by providing “colour starting points” – users can start with the most popular blue, green or beige, for example, and then the display layout will help them fine tune that hue to find the colour that works best for their project.  Shoppers can also browse by style and personality using a range of magazine-like colour cards, such as those for Colour Diaries by Vicente Wolf and the FRANK LLOYD WRIGHT™ Colour Collection.